Repeat After Me: “Target. Market.”
Focus, Focus, Focus
Having a defined target market is extremely important, if nothing else, because you can’t afford to target everybody. That’s too broad of an audience. The dangers of too broad an audience are many, including:
Consumers will end up looking at price as the highest importance; if you aren’t the cheapest option, you lose.
There’s a lot of marketing “noise” out there; if you’re shouting to a huge, uninterested group, you’re just adding to the noise. You aren’t actually talking to anyone.
The tighter your focus, the better chance you have of increasing your conversion rate, as well as the ROI of your marketing efforts.
Photo credit

Repeat After Me: “Target. Market.”

Focus, Focus, Focus

Having a defined target market is extremely important, if nothing else, because you can’t afford to target everybody. That’s too broad of an audience. The dangers of too broad an audience are many, including:

  • Consumers will end up looking at price as the highest importance; if you aren’t the cheapest option, you lose.
  • There’s a lot of marketing “noise” out there; if you’re shouting to a huge, uninterested group, you’re just adding to the noise. You aren’t actually talking to anyone.
  • The tighter your focus, the better chance you have of increasing your conversion rate, as well as the ROI of your marketing efforts.

Photo credit

Tags: Marketing

Always did enjoy the 7 deadly sins… Never considered using it in marketing. But it does make sense. :)
webplayground:

Seven deadly sins of marketing

Always did enjoy the 7 deadly sins… Never considered using it in marketing. But it does make sense. :)

webplayground:

Seven deadly sins of marketing

(via omacademy)

AIDA is an age-old marketing concept. The acronym stands for: Awareness (or Attention), Interest, Desire, and Action. The concept is simple the implementation is not.
The purpose of this method is to allow you to target your niche or demographic with systematic diligence, so you can create a sales funnel that truly works.
Using AIDA As Part of your Internet Marketing Strategy

AIDA is an age-old marketing concept. The acronym stands for: Awareness (or Attention), Interest, Desire, and Action. The concept is simple the implementation is not.

The purpose of this method is to allow you to target your niche or demographic with systematic diligence, so you can create a sales funnel that truly works.

Using AIDA As Part of your Internet Marketing Strategy

 Content Marketing Is the Butter, Not the Bread | OpenView Labs  




No matter what you may have heard, content  marketing is not here to replace your traditional marketing strategies.  It just makes them all work better.
Your traditional marketing is fully baked
Maybe  we all just need to take a collective breath here and say it out loud:  traditional marketing still works. It just does. Online advertising  still works and so does email marketing, direct marketing, PPC search  marketing, SEO, event marketing, and even print and TV.

Content Marketing Is the Butter, Not the Bread | OpenView Labs 

No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.

Your traditional marketing is fully baked

Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV.

I love this post… 40 Epic Marketing Insights From Google Here is a sample of what you’ll find there
Internet Usage
1) In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) Tweet This! 
2) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011) Tweet This!

I love this post… 40 Epic Marketing Insights From Google Here is a sample of what you’ll find there

Internet Usage

1) In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) Tweet This! 

2) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011) Tweet This!


This is a post you should all bookmark… Have you noticed what’s been going on for the past three months? It  seems marketing has finally caught up with SEO… or maybe it’s the other  way around. Either way, we’re here for the long awaited update on the  SEO dictionary. It’s not just about SEO; you know those irritating  marketing buzz words that seem to be creeping into our daily language?  Yeah, some of those are in here, too.

This is a post you should all bookmark… Have you noticed what’s been going on for the past three months? It seems marketing has finally caught up with SEO… or maybe it’s the other way around. Either way, we’re here for the long awaited update on the SEO dictionary. It’s not just about SEO; you know those irritating marketing buzz words that seem to be creeping into our daily language? Yeah, some of those are in here, too.

I’ve found some great value after I read Collective Knowledge Systems:  Where the Social Web meets the Semantic Web By Tom Gruber.
You can find  more about him at TomGruber.org  or look for his .pdf download. He has a  few figures discussing collective knowledge system and the like.  Another I would suggest is MIT they published  MIT_CollectiveIntelligence2009.pdf I’m sure you can search both and  download easily. Enjoy Collective Intelligence: Humanity’s Mass Mind & let me know your thoughts!

I’ve found some great value after I read Collective Knowledge Systems: Where the Social Web meets the Semantic Web By Tom Gruber.

You can find more about him at TomGruber.org or look for his .pdf download. He has a few figures discussing collective knowledge system and the like. Another I would suggest is MIT they published MIT_CollectiveIntelligence2009.pdf I’m sure you can search both and download easily. Enjoy Collective Intelligence: Humanity’s Mass Mind & let me know your thoughts!

Peter Drucker “Business has only two functions – marketing and innovation.” So how can we connect the dots? Sometimes with so much at our fingertips we forget where to start, Or we start in the middle then have to track back. I’ve known some who become so overwhelmed they are no longer online…How Do You Find Your Online Customer Base - Before it’s too late?

Peter Drucker “Business has only two functions – marketing and innovation.” So how can we connect the dots? Sometimes with so much at our fingertips we forget where to start, Or we start in the middle then have to track back. I’ve known some who become so overwhelmed they are no longer online…How Do You Find Your Online Customer Base - Before it’s too late?

 Have you been paying attention to mobile  e-commerce? Have you noticed how people are shopping on their phones or how many  retailers have mobile sites? What demographic makes purchases on their phones the most? Look at that infographic… I’m not surprised that by 2015, it’s predicted mobile purchases will total $119 billion globally! So now are you going to take Mobile seriously?

Have you been paying attention to mobile e-commerce? Have you noticed how people are shopping on their phones or how many retailers have mobile sites? What demographic makes purchases on their phones the most? Look at that infographic… I’m not surprised that by 2015, it’s predicted mobile purchases will total $119 billion globally! So now are you going to take Mobile seriously?

Vince Lombardi Leaders aren’t born, they are made. In any discipline or industry one has to be focused.