Organic SEO - Level343

I know there are plenty of you sick & tried of reading empty posts about ROI. I’m personally going to continue putting this information out there until everyone gets comfortable about the topic. 

What’s the REAL Deal on Social Media ROI?

A lot of people want to know the ROI of social media. It takes a lot of time and energy for social; a wispy, ethereal answer of returns for that investment just isn’t satisfying. Unfortunately, the ROI of social media is much like the ROI of anything else. How much… depends.

The Three Bears Didn’t Have a Chance

You know, no matter what the stories say about the three bears and Goldilocks, the bears got a bum rap.

The Personable Business: Creating your Story with Social Content

How Social Media Capitalism Will Affect Your Future Marketing Strategy

 ” What the rise of social media capitalism means for your marketing strategy.”

Stop talking about your products. No one cares about your products … yet. Instead, you need to create blog content that solves key problems your prospects and leads face. Once this content brings them into your blog via social media and search, you then have the opportunity to begin to share more product-focused information.

The line between Search Engine Optimization and Social Media is about to be obliterated

Because our activities on YouTube, Gmail, Picassa and Google+ will be factored in, when we do a Google search it will feel like a Facebook news stream experience – we will see more content from our connections and based on our own behavior and preferences.

Let me cut to the chase since this is going to be a very long article. Consider the visitor and all the ways one might get to your site:

Organic search results
PPC ads
Ads on other sites
Email marketing
Links within content posted on other sites (guest blogging, commenting, natural back links)
Links within a resource box
Your/your followers’ Twitter feeds
Other social media platforms

I may have missed a few, so feel free to add your own. Bringing visitors to your site and 6 ways to keep them there

5 Things That Should Happen in Digital in 2012 – But Probably Won’t Predictions are popping up everywhere as the New Year begins. Offline and branding are vital parts of the marketing mix – but the appropriation of budgets between channels is often out-dated. Twenty-five percent of time spent in media was on the Internet in 2010 in the U.S., but only 19% of budgets were spent on the channel; mobile saw 8% of time with only 0.5% of budgets. Print, by comparison, received 27% of budgets but only 8% of time.

6 Google Tools Your Office Should Be Using…Nothing but love here folks. Enjoy your Day.

Picture credit to Ben Heine

You should be doing social media for customer engagement (relationships) but also for SEO value. Are you coordinating both efforts? Are you doing both? Take a look at Social Media for SEO vs. Customer Engagement. 

If you follow me around in the social bread trail then you know I’ve been a fan of people who speak their mind. What’s even more exciting is when they think differently, and are not afraid to prove their position.

Granted I’m a huge fan of Olivier Blanchard but that’s neither here nor there. The fact he agrees with what I’ve been saying since forever makes it even more exciting to read and follow him around like a school girl with a crush!

I recently read his post over at B2C  and had to include it here in our Tumblr. There are so many things in Explaining “Social Media ROI” AGAIN. And Again. And… Again. Here is one excerpt.

The unfortunate effect of asking the question incorrectly.

What is the ROI of social media? asks nothing and everything at once. It begs a response in the interrogative: Just how do you mean? In instances where either educational gaps or a lack of discipline prevail, the vagueness of the question leads to an interpretation of the term R.O.I., which has already led many a social media “expert” down a shady path of improvisation.

Social media ROI = [(tweets – followers) ÷ (comments x average monthly posts)] ÷ (Facebook shares x facebook likes) ÷ (mentions x channels used) x engagement