Branding isn’t a new concept; it’s been around for thousands of years. Oddly enough, our ancestors used branding much the same way we do today:
- To show they made a product
- To show that the product met the person’s quality assurance test
- To give consumers an easily recognizable image
These are just a few reasons for branding, and they all point to why a strong brand is important. Read “Your Brand, Your Business, Your Beautiful Product” for four great lessons on brand building.