Copywriting vs. Content Development – Creating Content Strategies

Yes, you can be a copywriter too… or is that content developer? When you’re creating content strategies, what’s the difference? Who does what?

Copywriters and content developers are both used in a content strategy, but the main difference is at what level. For example, a content developer deals with an entire series of content (i.e. a series of articles or blogs). A copywriter deals with a single document, such as one blog in the series.

Although there are differences, there are also commonalities – and those common threads bring a strong content strategy together. Find out how to develop strong copy strategies on both levels with Copywriting, Content Development and Strategies.